Vector patterns and icons of key features were created to be applied to the eventual identity system
The final branding campaign seen below features over-sized halftones placed with in the identity text and design elements.
These elements were placed on top of over-exposed images of the park, further exaggerated by over-sized white halftones placed over top of the image
The "Come Discover" tag line was added to remark upon the history of the location. It is believed Antoine Laumet de La Mothe, sieur de Cadillac (Founder of Detroit) first landed at this spot in 1701
A series of (5) 24"x36" posters were created using this identity system
